Suunto modular retail system

The brief from Suunto was to make the display system modular. The previous system was very inefficient to produce and didn’t allow stores to have much choice on how to display the products. The system didn’t allow changing chargers either so when new watch models had to be displayed it meant either getting a new display or DIY solutions from the shops. All of these problems and more were to be solved in a display system that is cost-effective, good looking and true to the Suunto values.



 

As a freelance designer I worked out the level of modularity that was suitable for the problem with sketches and models. The project was a surprisingly complex puzzle since the design had to solve a myriad of issues at once. Along the process I created concept images to communicate the design to Suunto, the retail manufacturer and also the design engineers creating the technical drawings.

The modular display line-up allows for many different configurations. Smaller shops and bigger chain stores can use the components to suit their needs.